By Michael Lovas,Pam Holloway
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Remark soigner son photo et gérer une crise en ligne quand los angeles conversation vacille entre une marque et ses publics ? remark l. a. marque doit-elle réagir face aux propos virulents d'une communauté mécontente sur les médias sociaux ? l. a. digitalisation des marques et de leur verbal exchange a considérablement bouleversé l'attitude et les messages de l'entreprise face à ses publics : consomacteurs, influenceurs, blogueurs, enthusiasts fb, fans et bien d'autres.
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