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Jon holds a Bachelor of Arts degree in Communications from Rutgers University and is an adjunct professor for PR & Marketing at the University of Chicago's Graham School. Managers are the primary decision makers, and therefore must hold themselves accountable for the way in which a business operates and affects stakeholders, shareholders, employees, and the community at large. Lack of trust hinders effective use: While less tangible than cost and risk, trust in the accuracy of information is a prerequisite for effective use.
Publisher: Edward Elgar Pub (September 30, 2015)
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