Download A Word from Our Sponsor: Admen, Advertising, and the Golden by Cynthia Meyers PDF

By Cynthia Meyers

throughout the “golden age” of radio, from approximately the past due Twenties till the overdue Forties, advertisements organisations have been arguably an important resources of radio leisure. so much nationally broadcast courses on community radio have been created, produced, written, and/or controlled via advertisements companies: for instance, J. Walter Thompson produced “Kraft song corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell apartment espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from renowned reminiscence and gets little recognition from media students and historians. by means of repositioning the ads as a crucial agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives concerning the function of advertisements in tradition, the mixing of media industries, and the position of commercialism in broadcasting history.

Based mostly on archival fabrics, A observe from Our Sponsor mines service provider documents from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; business enterprise documents of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and corporation executives within the NBC documents on the Wisconsin historic Society.

Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American type of advertisement tradition. In recounting the background of this way, Meyers enriches and corrects our figuring out not just of broadcasting historical past but additionally of ads heritage, company heritage, and American cultural heritage from the Nineteen Twenties to the 1940s.

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