By Cynthia Meyers
Based mostly on archival fabrics, A observe from Our Sponsor mines service provider documents from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; business enterprise documents of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and corporation executives within the NBC documents on the Wisconsin historic Society.
Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American type of advertisement tradition. In recounting the background of this way, Meyers enriches and corrects our figuring out not just of broadcasting historical past but additionally of ads heritage, company heritage, and American cultural heritage from the Nineteen Twenties to the 1940s.
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